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Beware the Temptation of Social Media Schedulers

Social media is hard. Let’s just be straight up about it. You have to take the time to set up all these different accounts all while trying to get matching handles so that people can find you. When you do that, you actually have to post content and interact with people to gain followers. Who has time to do all of that?

Clearly this is a problem that has been bothering people for a while. Some people just drop some of their social media accounts by disabling their account and just sticking with one main platform while others try to push through and juggle all of their social media. Sometimes people just decide to drop social media altogether.

To help combat some of this, social media schedulers have started becoming more and more prominent. Some of the more popular ones are Hootsuite, Later, and Buffer, but there are dozens of them floating around the internet. These scheduling sites make like so much easier. All you have to do is make your one post and blast it onto all your social media accounts.

But here is why you should take more care with these social media schedulers

  1. Each social media platform is different. If you aren’t aware of my recent post detailing how to write for some of the platforms, I recommend giving it a look.
  2. These sites make you forget the real point of social media. Social media is all about interacting with your followers and if you just do all of your work through these sites, it’s easy to forget to check your platforms. If you decide to use one of these, make sure you’re checking all of your interaction from followers and don’t be afraid to follow some people, throw around some likes, and reblog things from your friends. Social media is a gateway to companionship and interaction.
  3. Money. Call me crazy, but I think that a service like this isn’t really worth spending money on. Sure, these websites all have free versions of their services, but many of them are just gateways to making you pay in the future.

In the end, it’s much easier to make a schedule in a Word doc or a spreadsheet and set alarms on your phone if you need to schedule out your content. Some of the best content is what is made on a whim, so don’t be afraid to break those boundaries and just post something because you want to, not because your schedule says you should.

If you choose to use one of these sites, the biggest recommendation I can give is to make each of your posts specific to the platform you’re posting on. Changing your content to fit the platform will not only boost your interaction with your followers, it will give people the feeling that you actually take care in what you’re posting. After all, quality is better than quantity.

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